A storyteller from the beginning, I believe in the power of story to guide product creation, iteration and create a deep and meaningful connection with the customer. With anything I’m working on, “what’s the story here?” leads my research, strategy and execution, whether it’s creating a guided gratitude journal or revitalizing a downtrending accessory.

When a strong story is at the foundation, I lean into creating intentional experiences for customers. Details matter in creating valuable products that make life easier rather than complicate them more and show a customer that they are truly seen and matter. I love when I see customers discover how much thought and intention was put into the products I worked on with thoughtful features, language and functionality.

Working in start-ups, small and schmedium-sized brands has helped me sharpen my problem solving skills and get creative with available resources, complexities and business needs. I’ve created products and product strategies that repurpose and reduce inventory, repair brand loyalty, and revive slower performing product categories.

The customer is at the core of what I do. I take customer feedback and input seriously, putting their needs at the forefront of my work. I strive to balance their needs and feedback with what can include as many people as possible and how changes and iterations can affect them. I also think about what to introduce, based on other feedback, that they haven’t asked for yet, but would really love and need.